This is probably the most important season ever financially, as from next season the Television money increases from £18 million to £30 million. Which is an increase of 2/3 so for example if Saints prize money was £1.4 million last season for seventh place this would increase to £2,3 million in season 20/21. If it is divided at the same ratio as It is now.
I am sure St. Johnstone are aware of this and why Dundee United and Dundee are gambling with signings as they are desperate to have a slice of the cake.
So do you make the signings now or wait and see how it goes until the January transfer window.
This is not the season to be relegated as the differential will be huge and the parachute payments to the clubs going down at the end of 20/21 season to the Championship will make it difficult for the rest of the clubs to compete with them financially.
The bottom line is it is all about money and if like Saints you don’t have a big support then prize money is everything.