I wasn't saying anything is wrong with having an online system. I was interested to hear what was so different between making one phone call for a season ticket that put someone off doing it until an online system was available.
Just out of interest what makes it easier about buying online than just calling the ticket office? I always find them extremely helpful when I have bought one off tickets for away matches and am yet to use the online system.
It does feel we have been left behind these days with the roles of chief executive being the face of the club above the manager, even when we had a general manager it wasn't as much a focal point as Motherwell and Hibs operate.