Valentino Bolognese

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Everything posted by Valentino Bolognese

  1. What about actual, qualified accountants? The situations at the EFL teams are totally and utterly different.
  2. That 'bulletproof' embarrassment
  3. No quality non-execs would come within a mile of us if they read that interview with Brown IMO. Perhaps 80 season ticket holders will meet a new GM this week? Timing seems interesting and I doubt the resignation wasn't well telegraphed.
  4. Think that this is the first I've entered this year. Lot of ground to catch up here but it's early days. I'll take it one game at a time, season of 2 halves or something.
  5. I expect a lot of his time is spent trying to drum up non-football revenues for the club, as I recall that was a big part of the job description. If it's like any other marketing assistant job there's a hell of a lot of 'below the tip of the iceberg' work that goes on ... dealing with printers, sponsors etc etc. But ... I don't work there. I do know that there's a lot more to do than churning out videos that won't actually drive any new business (and 'business' doesn't necessarily mean getting fans in, there's other revenue streams), and it will be down the priority list because of that. In fact, if they were free all it would do is make a few fans slightly less grumpy.
  6. Probably a bit of A and a bit of B. IME very few organisations outside of FMCG, FS and to an extent tourism do proper marketing. This is especially true in Scotland because we've got so few scale businesses making or selling products, and it's even more true of family businesses. I don't think there's a right or wrong answer because I don't necessarily believe that the slow decline in bums on seats at McDairmid is necessarily something the club can spend themselves out of. If I was a marketing-sceptical, risk-averse MD with a massive ego and experience from an entirely different business model, I think I'd be hard to convice.
  7. We agree. If we want a more impactful, strategic marketing operation we would need to upgrade the function. I don't want to do Mr Brown a disservice, but I don't think he seems inclined to invest in that. Maybe he's right too, there may not be any real commercial upside for an enhanced marketing team.
  8. Very, very junior roles. That's 'Marketing Assistant' job description stuff.
  9. Sorry, what's behind a paywall? Saints TV wasn't set up by the club, it's a bought in product, the same as other clubs such as Livingston etc. It's hosted on a different URL, uses the same style sheets etc. Before, the club used to do thier own videos (Ross - agree he was good). I think if the current model puts interview videos behind a paywall, but that paywall gives access to home and away games for international fans, that's a very good trade off.
  10. Agree it's useless for promotion. Entirely wrong type of content and as you say largely available elsewhere. But I don't think it does cost the club. They way I'd structure the deal is for the cost to be on the production company, who pay a proportion of revenues to the club. They get guaranteed home game coverage, highlights, replays 1 x manager interview and 1x player interview pre and post games. I expect that the club don't own this content, or have restricted usage rights, so it's not actually thiers to 'give away' as people seem to want them to. The away game coverage will bump up subs and of course the more clubs they sign up for the model the bigger the revenue. I could be entirely wrong of course.
  11. Who gives it away free? Who owns the content? Seems that it is assumed that it's owned by St Johnstone Football Club. That could be the case, but I would expect it's owned by the people producing it as part of the deal with the club. Maybe not, and there may be limited usage rights granted to the club for social media etc. Who knows, every contract is different. I think Myspazz's point is that it's not a promotional asset as the only audience that it has a value for are those who are already highly invested customers. I.e. the club will not acquire new fans with 3 minutes of Scott Tanser mumbling about how the lads are really fired up for a midweeker at St Mirren. Hence the production company will want to try to generate some margin from folk who actually do attribute some value to that content, which would be mugs like me. The purpose of these videos is not 'to promote the club'. That would be entirely different content.
  12. Oh and for the record I am bouncing about the performance today. I disagreed with folk after the Livi comeback that we 'got lucky' in the second half, and I think today showed that to be the case (a bit). It's going to be a rollercoaster season if the early form is anything to go by and we need to up the quality to stay safe. Not by much, but 2/3 proper players. I'm already thinking that if there's not a big points spread between the bottom 8 come Christmas then clubs might dust of the cheque book / overdraft in January, so clubs that won't or can't do that will need a solid run before then.
  13. Yes that's right mate, it's the only thing I ever post about. Maybe scroll up .. I didn't actually bring him up on the thread and had no intention of doing so. I was replying. You've just made me go and check my post on P&B about the match to see if I even mentioned him, because you made me paranoid I have a ****ing complex about Danny Swanson. (I didn't). And we agree, his wages would be better spent. Are you normally so contrarian with people you agree with? This is proper 'start a fight in an empty room' stuff.
  14. Well I don't have any agenda other than wanting better results and performances. MOH started slow but has been getting slowly better pretty much every game. I've given him credit where I think it's been merited and he was fine today. I agree he contributed but context is everything. Against a tired defence with less than 10 minutes to play, fine. I get the impression you're arguing for the sake of it. In all honesty do you not think his wage would be better spent? You've been on about McMillan and Callachan, who will probably be on buttons compared to Swanson.
  15. To be fair it was the first time they've played together for a while. I think that they showed enough last season to demonstrate that they have the capability.
  16. Sorry what does 'show respect' mean? Of course he's been a great servant to the club. No denying that. But he's not up to it, and frankly I'd rather see a Saints team winning without him than losing with him. Let's keep wheeling out Anderson too eh? Nostalgia, history etc all important. It's what makes a club. But there are limits. He's paid to do a job he's currently not able to do.
  17. I'm probably the biggest anti-Danny going, and I'd happily show him the door and kick his arse on the way out. I will however concede that today, against a heartless Hibs that were being torn ragged and with a ruined defence, he was OK for the last 8 minutes or so. But, I want him out. He's lazy and the talent he had has long disappeared. But more than anything else he's a 4 or 5th choice winger and we need his wages back.
  18. Have to disagree my friend. I thought that in comparison to other performances this year were were much better at using the ball. Kennedy's corners were generally very good and of course a few passes went behind or were too heavy but we were miles better than we have been of late. Not rose tinted specs here, that was just much more like it.
  19. Yes the defence has been poor, missing Joe more than I think folk expected, me incluced. However I have very high hopes for the return of Gordon, who is both a far better and more vocal player than Estonian and seems to work much better with Kerr, so hopefully he'll get back on track. With our best back 4 we should not be shipping goals to teams outside of the OF. edit: before the furore I'm not suggesting we accept shipping goals to the OF, just that we have to be realistic that they are the only ones that have firepower that we should expect to struggle against.
  20. Eh.... the social media is not behind a paywall. Not sure why you think that? Newspapers create content and (some) give it away for free because they generate enormous traffic which has advertising value, as does the user data they collect. The ones that use a paywall also re-sell the content. There is literally no comparison between a media provider and a football club in this respect. Anyway, Myspazz is 100% correct on this. There are 2 options for (let's call it) marketing the club. Either resource it in house or use an agency. I suspect we do it largely in house as this is cheaper. That's not to say better value. Now, a fight I've seen countless times is when (often managing directors or accountants) simply do not understand how expensive social media is. People only see what they see and often have no idea of the work in creating content, analysing data, working with partners etc etc. To do it right you need headcount and budget, and you have to be convinced of the return on investment. Once again I feel like I'm at work on a Saturday. I'm going avoid this thread from now on.
  21. I have a hangover and find this shouting disturbing, please turn it down gents. Formation, obviously, does matter. I agree that (M)Allan is the threat we need to neutralise. Jury's out on Vega. For that reason TW will undoubtedly play 5 in the middle. I made the very same point on P&B, or maybe I just thought it and forgot to post. And of course 1 up front isn't by itself negative. But you have to admit that when that 1 is Chris Kane it's not going to be a festival of goals. It's in part a case of only being able to pish with the cock you've got so our formation picks itself. The probem then is that when you have an opportunity to attack a club that coud be vulnerable, like Hibs arguably are with a ropey and injury-hit defence, the manager hasn't go the option to put out a team to take advantage. I personally think we would be better served in this leauge being able to play 4-4-2, but for that we need (a) a striker that can finish consistently and (b) a game-controlling, pass-finding midfielder. Which is why the entire fan base has been banging on about these positions since last winter. FWIW my opinion is that Tommy will end up signing (a) but he's trying to create (b) in the shape of Ali McCann. I think this could work in the long term but he's got a fair bit to go before that and a signing like Holt on loan could bridge the gap. Anyway, coys.
  22. You do know that you can both go to the game and also predict the score? That's what I'll be doing! The ginger giant is indeed an international footballer. An international footballer for a team that are in the top 100 by a bawhair, just ahead of Trinidad and Tobago and behind the likes of Armenia, Jordan and Madagascar and way behind the Cape Verde Islands. A team gained 0 points in the Euro qualifiers.
  23. I think that's what he'll do. The players he'll want to stop are I expect Mallan, Allan and Kamberi, so 3 in the middle to plug that up with the FBs and wingers told to run themselves ragged. I'd like to see McCann in there as he is possibly the only player we have that can see an out ball to the wings IMO. Still leaves the problem of us only having Kane to get on the end of things. Kerr might actually our best bet for a goal outside of Matty and MOH. Reckon Tanser will get a couple this year from free kicks not that he seems to be getting on them at last.