I can't believe we go through this every year. Why not just put everyone on a monthly Direct Debit and then they wouldn't have the expense of annual renewals like this? Could offer different packages for different levels of fanaticism....
It's price! For the majority of people out there £22 doesn't represent value when compared with the alternatives of which there are many and their quality tends to increase over time. Yes more promotion will help but only marginally.
There will be three of us in the stadium tomorrow me in the saints end and my two best mates in the united end. The guy who should be standing beside me completing the quartet died when he was 21. Never forgotten and always missed. I will sing for two.